Simplified
Automate end-to-end marketing campaigns with Riley AI. Plan, create, approve, publish, and report. Trusted by 15M+ users. Start free.
Editor's Verdict
Key Takeaways
- AI Agent Riley
- Brand Kit
- AI Design & Video
- Social Calendar
In-Depth Review: What is Simplified?
Simplified is an AI agent platform that empowers marketing teams to automate repetitive work. With Riley, your AI marketing agent, you can plan, create, approve, publish, and report on campaigns end-to-end. It integrates brand rules, creative tools, approvals, and publishing into one workflow, reducing handoffs and speeding up delivery. Trusted by over 15 million users and rated 4.6/5 on G2, Simplified helps businesses run marketing without extra headcount. Whether you're a founder, agency, or automation enthusiast, Riley handles the heavy lifting so you can focus on growth.
Core Features
AI Agent Riley
An AI agent that plans, creates, and publishes campaigns end-to-end based on a single brief, handling strategy, creative, brand, approvals, publishing, and analytics.
Brand Kit
Store colors, fonts, voice, products, customers, and approved examples so every output stays consistent across campaigns.
AI Design & Video
Generate on-brand designs, videos, ads, and captions using AI, reducing the need for manual creative work.
Social Calendar
Plan, schedule, and publish posts across 10+ social channels with native integrations.
Approval Workflows
Built-in approval gates with owner assignment and review status before any content goes live.
Analytics & Reporting
Campaign performance reports that feed into future briefs, creating a learning loop.
MCP Server & API
Open MCP server, CLI, and REST API for integrating with external AI agents like Claude, Codex, and Cursor.
One Brief, Full Campaign
A single brief triggers an entire campaign flow: planning, creation, approvals, publishing, and reporting with zero handoffs.
Pricing
Simplified Starter
- Brief AI agents once
- Finished social posts, email sequences, ad creative
- Brand kit memory across sessions
- Review and approve before shipping
- Social scheduling included
- Ad creative generation included
Pros and Cons
Pros
- All-in-one platformCombines design, content creation, scheduling, and approval in one tool, reducing tool switching.
- Built for repeat workLast week’s campaign can become next week’s plan, saving time on recurring tasks.
- Approval controlDefault review workflow ensures nothing goes live without approval, preventing mistakes.
- AI agent integrationWorks with Claude, Codex, Cursor via MCP, allowing advanced automation.
- Trusted by manyOver 15 million users and 5,000+ G2 reviews with a 4.6 rating.
Cons
- Requires learning curveNew users may need time to understand AI agent workflows and features.
- Approval as defaultWhile good for control, it adds an extra step for those wanting automatic publishing.
- Limited plan detailsOnly Starter plan shown; may lack advanced features for larger teams.
- Potential over-reliance on AIAI-generated content may still need human tweaking for perfect brand voice.
- Integrations limited to social channelsWhile 10+ channels are supported, some niche platforms may be missing.
Use Cases & Recommended Professions
Marketing Manager→ View Toolkit
Needs to plan and execute campaigns efficiently, reduce manual tasks, and maintain brand consistency across channels.
Founder / Lean Team→ View Toolkit
Runs marketing without a full team; needs an automated system to plan, create, and publish content.
Agency Marketer→ View Toolkit
Manages multiple client accounts; needs separate workspaces with brand kits, approvals, and reporting for each client.
Content Creator→ View Toolkit
Creates social media content regularly; benefits from AI-powered design, video, and scheduling.
Social Media Manager→ View Toolkit
Handles publishing and engagement across platforms; needs a unified calendar and approval workflow.
AI Automation Specialist→ View Toolkit
Integrates AI agents with marketing tools; uses MCP, CLI, and API to automate complex workflows.
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ℹ️ Curation Disclosure: The overview and features of Simplified were synthesized using AI and fact-checked by our curation team to ensure accuracy.