GWI
Get instant, data-backed consumer insights from 35B data points. Use Agent Spark AI analyst to know your audience. Trusted by top brands. Book a demo.
Editor's Verdict
Key Takeaways
- Agent Spark AI Analyst
- GWI Canvas Decks
- Audience Profiling
- Global Market Coverage
In-Depth Review: What is GWI?
GWI is the global leader in consumer insights, offering an AI-powered platform that provides real-time, verified human data across 50+ markets. With Agent Spark, you can ask any question and receive analyst-quality answers in seconds. Drive better business decisions with confidence.
Core Features
Agent Spark AI Analyst
Get instant, data-backed answers by asking Agent Spark, an AI analyst that uses 35 billion data points with no guesswork.
GWI Canvas Decks
Create unlimited, customizable presentations with insights, charts, and export options.
Audience Profiling
Explore interests, attitudes, and buying habits with up to 250K profiling points to build precise audience segments.
Global Market Coverage
Access consumer data from 50+ global markets with 2M+ interviews annually and 15+ years of trended insight.
Shared Dashboards
Collaborate with team members by exploring and building shared dashboards for insights.
Custom Data Sets
Order bespoke data tailored to your specific research needs for deeper analysis.
API Integration
Drop consumer insights directly into your users' workflows with the GWI API.
Data Partnerships
Become a GWI partner to leverage and contribute to the data ecosystem.
Chart Generation
Generate charts with ease, using historic data from previous quarters or up to 15+ years.
Enterprise Support
Dedicated account manager and custom solutions for large organizations.
Pricing
Free
- 10 Agent Spark prompts a month
- Unlimited GWI Canvas decks
- Generate charts effortlessly
Plus
- Unlimited Agent Spark prompts
- Easily save and export charts
- Unlimited GWI Canvas decks
Teams
- Access and explore shared dashboards
- Add saved audiences to Agent Spark prompts
- Cut costs with multi-user discounts
Pro
- Unlimited access to the GWI platform
- Up to 250K profiling points
- Dig deeper with smart research & analysis tools
Pros and Cons
Pros
- AI-Powered AnalystAgent Spark provides instant, data-backed answers using 35 billion data points.
- Comprehensive Global DataCovers 50+ markets with 2M+ interviews annually, 15+ years of trended insight.
- Easy to UseSuper-simple tools allow anyone to explore audience interests, attitudes, and buying habits.
- Trusted by Top BrandsTrusted by some of the best brands and agencies for winning strategies and campaigns.
- Flexible PlansScalable plans from free to enterprise with options for monthly or annual billing.
Cons
- Limited Free PlanFree plan includes only 10 Agent Spark prompts per month and exports have watermarks.
- Cost for Advanced FeaturesUnlimited access and collaboration features require paid plans starting at $150/user/month.
- Data Limitations on Lower TiersFree and Plus plans have limited profiling points (50K) and only previous quarter historical data (Free).
- No Public Pricing for Higher PlansTeams and Pro plans require contacting sales, making it hard to estimate cost upfront.
- Additional Fees for Extra DataCustom data sets and additional profiling points incur extra costs.
Use Cases & Recommended Professions
Marketing Manager→ View Toolkit
Needs consumer insights to target campaigns effectively and measure brand perception.
Market Researcher→ View Toolkit
Requires reliable, trended data to uncover audience behaviors and market opportunities.
Brand Strategist→ View Toolkit
Uses deep audience profiling to build brand strategies and differentiate from competitors.
Product Manager→ View Toolkit
Leverages consumer insights to validate product features and understand user needs.
Advertising Agency Planner→ View Toolkit
Uses data to create data-driven media plans and win client pitches.
Growth Hacker→ View Toolkit
Needs quick access to audience insights for optimizing customer acquisition funnels.
Frequently Asked Questions
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ℹ️ Curation Disclosure: The overview and features of GWI were synthesized using AI and fact-checked by our curation team to ensure accuracy.
