Whatagraph
Unify your cross-channel marketing data. Build reports, dashboards, and AI tools on one governed foundation. Trusted by 1,000+ agencies.
Editor's Verdict
Key Takeaways
- Unified Data Hub
- AI-Powered Insights
- Cross-Channel Reports
- 60+ Native Integrations
In-Depth Review: What is Whatagraph?
Whatagraph is a marketing intelligence platform that eliminates reporting chaos by providing a single source of truth for all your marketing data. Define metrics once—like CAC, ROAS, and CPL—and use them consistently across reports, dashboards, client decks, and AI tools. Scale effortlessly with templates, source groups, and white-label branding. Save hundreds of hours per month while reducing client churn. Replaces fragmented stacks like Funnel and Looker Studio.
Core Features
Unified Data Hub
One foundation for cross-channel marketing data, enabling consistent metrics across reports, dashboards, and AI tools.
AI-Powered Insights
Get instant marketing insights using natural language without SQL or data analysts, including AI report creation and chat.
Cross-Channel Reports
Create on-brand, drag-and-drop reports with AI in minutes, featuring 20+ widget types and customizable templates.
60+ Native Integrations
Connect data from major platforms like Google Ads, Shopify, HubSpot, and Mailchimp without manual ETL or middleware.
Custom Metrics & Dimensions
Define metrics like CAC, ROAS, and CPL once and use them consistently across all reports and dashboards.
White-Label Branding
Deliver fully branded reports with custom domains, logos, and client folders for a professional, agency-ready presentation.
Automated Collaboration
Share insights via automated emails, password-protected links, client-facing AI chat, and exports to BigQuery and Looker Studio.
Scalable Templates
Use linked report templates and themes to scale reporting across hundreds of clients or locations without rebuilding dashboards.
Governance & Security
Enterprise-grade security with ISO/IEC 27001:2022 certification, GDPR compliance, data encryption, and SSO.
Performance Monitoring
Set goals and alerts to monitor spend and performance proactively, with overviews that break down data by channel and region.
Pricing
Max
- 50+ source credits
- Unlimited users
- Unlimited reports
- Advanced integrations
- Pre-made transformations
- Custom transformations
- Currency exchange
- Custom aggregations
- Whatagraph Storage
- Whatagraph IQ
- Pre-made themes
- Version history
- Automated emails with PDF
- Linked report templates
- Custom branding
- Overview
- Goals & alerts
- EU Data Center
- Google login
- Live chat support
- Dedicated Customer Success Manager
Prime
- 100+ source credits
- Unlimited users
- Unlimited reports
- Advanced integrations
- Premium integrations
- Pre-made transformations
- Custom transformations
- Currency exchange
- Custom aggregations
- Whatagraph Storage
- Whatagraph IQ
- Whatagraph IQ+
- Pre-made themes
- Version history
- Automated emails with PDF
- Linked report templates
- Custom branding
- Custom report domain (add-on)
- Overview
- Goals & alerts
- Transfer to BigQuery (add-on)
- Transfer to Looker Studio
- EU Data Center
- SSO/SAML (add-on)
- Public API (add-on)
- Live chat support
- Dedicated Customer Success Manager
- Tailored onboarding
- Priority support
- Enterprise SLA
Pros and Cons
Pros
- AI-Powered EfficiencyWhatagraph's AI saves significant time by automating report creation, data transformation, and generating insights, allowing teams to focus on strategy.
- Unified Data FoundationA single source of truth for marketing data ensures consistent metrics across all reports, dashboards, and AI tools, eliminating reconciliation.
- Scalable for Agencies and EnterprisesHandles hundreds of clients, locations, or brands with linked templates, scalable themes, and multi-client workspaces.
- No-Code SetupConnect and transform data without SQL or engineering support, making it accessible to marketing teams.
- Cost SavingsCustomers report 65% cost savings compared to alternatives like Funnel, and reduced churn due to improved client relationships.
Cons
- Limited Premium Integrations on MaxThe Max plan does not include premium integrations, which may be needed for some advanced data sources.
- No API Access on MaxPublic API is only available as an add-on for Prime, limiting custom integration possibilities for Max users.
- No BigQuery Export on MaxTransfer to BigQuery is an add-on for Prime and not available in the Max plan, which may be a limitation for data warehouse needs.
- Learning Curve for Advanced FeaturesWhile the platform is no-code, mastering custom transformations and AI prompts may require initial training.
- Custom Pricing for PrimeThe Prime plan requires contacting sales for pricing, which may lack transparency compared to a fixed price.
Use Cases & Recommended Profession
Digital Marketing Manager→ View Toolkit
Needs to aggregate data from multiple channels into unified reports and dashboards to measure campaign performance and make data-driven decisions.
Performance Marketing Analyst→ View Toolkit
Requires consistent metrics like ROAS and CAC across campaigns and automated insights to optimize spend and improve ROI.
Marketing Agency Owner→ View Toolkit
Scales client reporting without adding headcount by leveraging white-label reports, templates, and AI-driven efficiency.
eCommerce Marketing Manager→ View Toolkit
Manages multiple brand accounts and needs to compare performance across channels and locations without rebuilding dashboards.
SEO/SEM Specialist→ View Toolkit
Benefits from pre-built integrations for search platforms and automated reporting to track keyword performance and conversions.
Data Analyst (Marketing)→ View Toolkit
Uses the platform to transform raw data into actionable insights via no-code transformations and AI chat, reducing manual SQL work.
Frequently Asked Questions
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ℹ️ Curation Disclosure: The overview and features of Whatagraph were synthesized using AI and fact-checked by our curation team to ensure accuracy.
