Claap
Capture every sales conversation without bots. Claap records calls, meetings & emails, enriches CRM, and provides agent-ready data for AI coaching. Free plan.
Editor's Verdict
Key Takeaways
- Bot-less recording
- Multilingual transcription
- CRM auto-enrichment
- AI coaching and deal scoring
In-Depth Review: What is Claap?
Claap turns every sales conversation – calls, meetings, and emails – into structured, agent-ready data without any bot in the room. It automatically enriches your CRM, scores deals, and powers AI agents for coaching, follow-ups, and forecasts. With multilingual transcription across 99+ languages, zero manual entry, and seamless integration with tools like HubSpot and Salesforce, Claap cuts sales cycles and boosts conversion rates. Start free, upgrade from €24/user/month.
Core Features
Bot-less recording
Captures every sales conversation across Zoom, Teams, phone calls, in-person, and emails without a bot joining the call, preserving trust with prospects.
Multilingual transcription
Transcribes conversations in over 99 languages with high accuracy, ensuring no language barrier is missed.
CRM auto-enrichment
Automatically updates CRM fields (including custom fields) with structured notes, deal scores, and next steps, eliminating manual data entry.
AI coaching and deal scoring
Provides scorecards, call reviews, and tailored coaching based on real calls, helping reps identify skill gaps and improve performance.
MCP connector for AI agents
Structures conversation data into AI-ready fields accessible via MCP (Model Context Protocol), enabling external AI agents like Claude, ChatGPT, or lemlist to power outbound campaigns and more.
AI-generated follow-ups and summaries
Generates draft emails, call summaries, highlights, and insights automatically, saving time and ensuring no action item is missed.
Pricing
Basic
- 10 videos per user (total)
- 300 minutes total transcription and recording
- Calendar & Conf Call Sync
- 99-language Transcript
- Basic AI Summary
- Chrome Recorder Extension
- Collaborative Workspace
- API (unlimited usage)
- Claap MCP
Pro
- Unlimited recordings
- 1000 minutes per month
- 500 AI credits per month
- Advanced AI Summary
- Meeting Insights
- AI-powered Video Editing
- 10+ integrations
- Speaker & Video Insights
- Advanced Collaboration
- Private Channels
Business
- Unlimited recordings
- Unlimited recording time
- 1000 AI credits per month
- Claap AI (Ask anything across all meetings)
- CRM Auto-Complete
- AI-Generated Emails
- AI Coaching
- Deal Insights
- Smart Tables for advanced reporting
- Admin recording & sharing control
- Priority support
Enterprise
- Unlimited recordings
- Unlimited recording time
- Custom AI credits per month
- SSO
- User Provisioning (SCIM)
- Unlimited Basic licenses
- White Glove Onboarding
- Migration Support
Pros and Cons
Pros
- Bot-less recordingCaptures conversations without an intrusive bot, maintaining natural conversation flow and prospect trust.
- CRM auto-enrichmentAutomatically populates CRM with structured data from calls, eliminating manual data entry and ensuring accurate pipeline.
- AI coaching at scaleProvides actionable coaching insights based on real calls, helping reps improve and saving managers time.
- MCP integration for AI agentsMakes conversation data accessible to any AI agent, enabling advanced automation and analysis beyond the platform.
- Multilingual supportTranscribes in 99+ languages, making it suitable for global sales teams.
Cons
- Limited free tier featuresBasic plan has only 10 videos and 300 minutes total, which may be insufficient for heavy users.
- AI credits cap on lower plansPro and Business plans have monthly AI credit limits (500 and 1000 respectively), which may restrict usage for teams with high call volume.
- Enterprise features gatedSSO, SCIM, and white-glove onboarding are only available on the Enterprise plan, which requires contacting sales.
Use Cases & Recommended Professions
Sales Representative→ View Toolkit
Needs to capture every call without friction, receive coaching, and automate CRM updates to focus on selling.
Account Executive→ View Toolkit
Benefits from deal scoring, follow-up automation, and insights to shorten sales cycles and close more deals.
Sales Manager→ View Toolkit
Uses call reviews, scorecards, and coaching tools to improve team performance and identify skill gaps.
Revenue Operations Manager→ View Toolkit
Leverages structured conversation data to enrich CRM, maintain pipeline accuracy, and power AI agents for revenue growth.
Chief Operating Officer→ View Toolkit
Values automated CRM updates and reduced manual workload, ensuring data-driven decision making across the organization.
General Manager→ View Toolkit
Integrates Claap with outbound stacks via MCP to increase conversion rates and double deal flow from existing channels.
Frequently Asked Questions
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ℹ️ Curation Disclosure: The overview and features of Claap were synthesized using AI and fact-checked by our curation team to ensure accuracy.