RTB House
Accelerate revenue at scale with first-party advertising & deep learning. Drive growth on web and app with shoppable creative. #1 in additive sales.
Editor's Verdict
Key Takeaways
- First-Party Advertising
- Deep Learning-Powered Campaigns
- Shoppable Creative
- Next-Gen Retargeting
In-Depth Review: What is RTB House?
RTB House is a next-generation performance advertising platform that uses deep learning and first-party data to drive additive sales at scale. We complement your existing marketing stack with AI-powered campaigns that capture non-obvious converters, deliver personalized shoppable creative, and optimize across the entire purchase journey. Trusted by brands like Steve Madden and Autotrader, we deliver up to 57% added scale at set ROAS without selling your data.
Core Features
First-Party Advertising
Activate first-party signals from best customers to drive performance, with no pooling or selling of data.
Deep Learning-Powered Campaigns
Leverage massive computing power and next-gen AI to identify non-obvious converters and complex purchase paths.
Shoppable Creative
Display on-brand, personalized shoppable ads with product recommendations across the purchase journey.
Next-Gen Retargeting
Maximize conversion by capturing non-obvious converters and making novel product recommendations.
Quality Traffic
Optimize for tag-validated, meaningful visits and engagement rather than just clicks.
Demand Generation
Use video and display ads with product overlays to guide high-intent prospects toward purchase.
Pricing
Custom Plan
- Access to Deep Learning-powered performance advertising
- Shoppable creative and retargeting
- Dedicated account management
- First-party data activation without selling or sharing
Pros and Cons
Pros
- No Data SellingYour proprietary data is never sold or shared, ensuring privacy and exclusive competitive edge.
- Additive RevenueDeep Learning identifies non-obvious converters and drives incremental sales beyond traditional methods.
- Scalable PerformanceAchieve up to 57% added scale at set ROAS, with 61% of purchased products not previously viewed.
- Brand-Friendly CreativeShoppable creative maintains brand identity while personalizing product recommendations.
- End-to-End CycleCovers conversion, acquisition, quality traffic, and demand generation in a virtuous growth cycle.
Cons
- Custom PricingNo transparent pricing available; requires contacting sales for a quote.
- Complex SetupMay require integration with existing marketing stack and ongoing optimization.
- Dependence on First-Party DataEffectiveness relies on quality and quantity of first-party signals provided by the client.
Use Cases & Recommended Professions
Performance Marketing Manager→ View Toolkit
Needs to drive additive revenue and scale campaigns efficiently using advanced AI.
Ecommerce Manager→ View Toolkit
Seeks to increase online sales and customer retention through personalized retargeting.
Digital Advertising Director→ View Toolkit
Requires a performance partner that protects data privacy and delivers measurable results.
Growth Hacker→ View Toolkit
Wants non-obvious converters and novel product recommendations to boost growth.
Brand Manager→ View Toolkit
Needs brand-safe, shoppable creative that enhances brand while driving conversions.
Data Analyst→ View Toolkit
Leverages deep learning insights to understand customer journey and optimize ad spend.
Frequently Asked Questions
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ℹ️ Curation Disclosure: The overview and features of RTB House were synthesized using AI and fact-checked by our curation team to ensure accuracy.
