By the Numbers
Replace 4 dashboards with one. Get AI Monday briefing, RFM loyalty scoring, and 50+ reports synced to Klaviyo, Meta, Google Ads. Install in 60 seconds.
Editor's Verdict
Key Takeaways
- Monday AI Briefing
- RFM Loyalty Matrix
- Cross-Channel Segment Sync
- Predictive Sales Forecasting
In-Depth Review: What is By the Numbers?
By the Numbers is the all-in-one Shopify analytics app that gives you an AI-powered Monday briefing, a 16-cell RFM loyalty matrix, and 50+ reports—all synced hourly to Klaviyo, Meta, Google Ads, and TikTok. Install in 60 seconds with no data engineer needed. Used by 2001+ Shopify stores and loved by Shopify Plus brands. Start your 14-day free trial today (no credit card required).
Core Features
Monday AI Briefing
Get a plain-English email every Monday summarizing last week's revenue, retention, and ROAS, with auto-flagged anomalies and three prioritized actions.
RFM Loyalty Matrix
A 16-cell Recency-Frequency-Monetary matrix updated nightly to spot customers about to leave and segment them for win-back campaigns.
Cross-Channel Segment Sync
Build segments once and push them hourly to Klaviyo, Meta, Google Ads, and TikTok without CSV exports or Zapier.
Predictive Sales Forecasting
Forecast revenue with percentage vs goal, helping you anticipate trends and adjust strategy.
Cohort Retention Curves
Visualize customer retention over time with cohort analysis, replacing limited Shopify analytics or manual SQL.
50+ Reports & 75+ Filters
Access over 50 reports and apply 75+ filters across orders, products, lifetime value, and channels for deep data exploration.
Pricing
Standard
- Monday AI Briefing
- RFM Loyalty Matrix
- Cross-Channel Segment Sync to Klaviyo, Meta, Google, TikTok
- Cohort retention curves
- Predictive sales forecasting
- 50+ reports and 75+ filters
- 14-day free trial, no credit card required
Pros and Cons
Pros
- One-click Shopify installInstall in 60 seconds with no data engineer or onboarding calls. Backfills 24 months of order history overnight.
- AI-powered weekly briefingsAutomated plain-English emails highlighting key changes, anomalies, and actions – saves hours of manual reporting.
- Live segment syncSegments refresh hourly across major ad platforms, ensuring audiences are always up-to-date without manual re-uploading.
- Comprehensive RFM analysis16-cell loyalty matrix provides instant visibility into customer health, from champions to hibernating customers.
- Trusted by Shopify Plus brandsUsed by major brands like Mavi Jeans and Plushible, with 5.0 rating from 100+ reviews on Shopify App Store.
Cons
- Limited to Shopify storesThe app is built exclusively for Shopify, so merchants on other platforms cannot use it.
- No custom report builderWhile offering 50+ reports, there is no option to create fully custom reports or metrics beyond the existing set.
- Pricing may rise with usagePricing starts from $19/month but may increase for higher-volume stores or additional features not listed.
- Dependence on weekly briefingThe Monday briefing is a key feature; users who need daily or real-time insights may find the cadence insufficient.
- Requires Shopify OAuthInstallation requires OAuth access, which may raise data privacy concerns for some store owners.
Use Cases & Recommended Professions
Ecommerce Manager→ View Toolkit
Needs a unified dashboard to track revenue, retention, and ROAS across channels, replacing multiple tools and spreadsheets.
Shopify Store Owner→ View Toolkit
Wants to quickly identify revenue opportunities and customer segments without hiring a data analyst.
Marketing Manager→ View Toolkit
Requires accurate, up-to-date segments for ad platforms and automated weekly insights to optimize campaigns.
Data Analyst→ View Toolkit
Can offload routine reporting and segmentation tasks to focus on deeper analysis, while still accessing raw data if needed.
Growth Hacker→ View Toolkit
Uses RFM scoring and cohort analysis to test win-back campaigns and improve customer lifetime value.
Digital Advertising Specialist→ View Toolkit
Benefits from hourly synced audiences to Meta, Google, and TikTok, reducing wasted ad spend on stale lists.
Frequently Asked Questions
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ℹ️ Curation Disclosure: The overview and features of By the Numbers were synthesized using AI and fact-checked by our curation team to ensure accuracy.
