What is SearchScore and what does it do?

SearchScore is a UK-based AI search visibility platform that measures how often AI engines like ChatGPT, Perplexity, and Gemini cite your website. It also audits your SEO and conversion rates, providing three scores in one free report. It helps you understand why AI doesn't recommend you and gives a prioritised fix list.

How is AI search visibility different from traditional SEO?

SEO optimises for Google's blue-link search results, while AI search visibility optimises for citations in AI systems like ChatGPT. They share some technical foundations (schema, crawlability), but AI visibility adds specific signals like llms.txt, citable passage structure, named author authority, and AI crawler access.

Is the free audit really free and what do I get?

Yes, the free audit is completely free with no credit card required. You get three scores (GEO, SEO, CRO) instantly, benchmarked against 1,000,000+ sites. To unlock the full prioritised fix list with impact estimates, you need to provide an email.

Which AI engines does SearchScore track?

SearchScore Tracker monitors citations across six AI engines: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, Grok (xAI), and DeepSeek. The underlying technical foundations (schema, crawler access, content structure) are shared, so optimising for one generally helps all.

What is the 30-day score guarantee?

For consulting clients (AI Visibility Audit or Growth Service), SearchScore guarantees that your GEO, SEO, and CRO scores will all improve within 30 days. If they don't, they continue working for free until the scores improve. No small print.

SearchScore

Updated Jul 27, 2026

Get your free AI search, SEO & conversion scores in 60 seconds. See if ChatGPT, Perplexity, Gemini cite your site. 1M+ sites benchmarked.

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Seo|

Marketing|

#ai search#seo audit#conversion optimization#geo#visibility platform

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Editor's Verdict

Rating: 4.5/5.0•Reviewed by RAGWiki

At Free, SearchScore stands out as a powerful solution in the seo,marketing landscape. It is especially well-suited for professionals like SEO Specialist and Digital Marketing Manager. However, potential buyers should note that it might not be perfect if you are strictly trying to avoid free audit withholds full fix list. Overall, it offers a robust toolset that significantly accelerates workflows.

Key Takeaways

Three-Discipline Audit
250+ Signal Analysis
AI Citation Tracking
Prioritised Fix List

In-Depth Review: What is SearchScore?

SearchScore is an AI search visibility platform that audits your website across 250+ signals for AI citation, Google ranking, and conversion optimization. Get a free report with three scores and prioritized fix list. Trusted by 1M+ sites.

Core Features

Three-Discipline Audit

Scores your website across AI Search (GEO), SEO, and CRO in one report, providing a comprehensive visibility diagnosis.

250+ Signal Analysis

Audits over 250 signals across three disciplines, including schema markup, crawler access, content structure, and conversion mechanics.

AI Citation Tracking

Monitors citations across 6 AI engines (ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek) with weekly or daily scans.

Prioritised Fix List

Provides a ranked list of actions by impact, with projected lift and time estimates, so you know exactly what to fix first.

Competitor Benchmarking

Benchmarks your scores against a dataset of 1,000,000+ websites, showing your percentile and category breakdown.

30-Day Score Guarantee

For consulting clients, guarantees improvement in GEO, SEO, and CRO scores within 30 days, or they work for free.

Pricing

Free Audit

Free

Three-discipline scores (GEO, SEO, CRO) instant report
250+ signals analysed
Benchmarked vs 1M+ sites
Prioritised fix list (email required for full list)

Starter Tracker

$25/month

25 questions tracked
6 AI engines
Weekly scans
Up to 5 competitors
Digest + alert emails

Pro Tracker

$99/month

100 questions tracked
6 AI engines
Daily scans
Up to 5 competitors
Digest + alert emails

Enterprise Tracker

Custom

200+ questions tracked
6 AI engines + custom additions
Daily scans
Up to 10 competitors
Multi-site dashboard
Dedicated account manager

Founders' Tracker

Free (invite only)

5 questions tracked
Weekly scans
6 AI engines

AI Visibility Audit (Consulting)

From $1,900 one-off

Full three-discipline diagnosis
Schema, llms.txt, Person markup deployed
Technical SEO and Core Web Vitals fixes
Conversion mechanics work
Weekly AI citation tracking included
30-day score-improvement guarantee

Growth Service (Consulting)

From $950/month

Ongoing optimisation (new fixes monthly)
Authority building (Wikidata, expert citations, press)
Narrative control (sentiment management, defensive content)
Competitive offence (weekly tracking, gap-closing)
Tracker Pro included
30-day score-improvement guarantee

Pros and Cons

Pros

Comprehensive multi-discipline auditCombines AI search, SEO, and CRO in one report, saving time and revealing cross-discipline issues.
Data-driven with large benchmarkScores are benchmarked against 1,000,000+ sites, providing context for your performance.
Actionable fix lists with impact estimatesPrioritised fixes with projected lift help you focus on high-impact changes.
30-day score guarantee on consultingFor paid engagements, they guarantee improvement or work free, reducing risk.
Tracks multiple AI engines weekly/dailyMonitors citations across 6 major AI engines, giving a complete picture of AI visibility.

Cons

Free audit withholds full fix listThe full prioritised fix list requires an email, which may deter privacy-conscious users.
Limited free tier for trackingFounders' tier is invite-only and tracks only 5 questions; otherwise paid plans start at $25/mo.
No standalone CRO toolCRO scoring is included but not as deep as dedicated CRO platforms; it's a high-level audit.
Enterprise pricing not transparentEnterprise plan requires booking a demo; no upfront pricing visible.
Implementation requires technical expertiseUnless hiring consulting, users must implement fixes themselves, which may be challenging for non-technical users.

Use Cases & Recommended Professions

SEO Specialist→ View Toolkit

Needs to understand how AI engines cite their site alongside traditional SEO metrics to adapt strategy.

Digital Marketing Manager→ View Toolkit

Requires a single dashboard to monitor brand visibility across AI search, Google, and conversion performance.

Content Strategist→ View Toolkit

Uses the audit to identify content gaps and structure articles for AI citability.

Ecommerce Owner→ View Toolkit

Wants to increase organic traffic and sales by improving AI recommendations and conversion rates.

Agency Owner→ View Toolkit

Needs to offer AI visibility audits to clients as a value-add service.

Tech Startup Founder→ View Toolkit

Seeks to achieve AI search visibility to compete against larger, established competitors.

Frequently Asked Questions

marketing seo sales

ℹ️ Curation Disclosure: The overview and features of SearchScore were synthesized using AI and fact-checked by our curation team to ensure accuracy.