How is pricing calculated?

Pricing is based on the number of unique prompts, features included, and the plan tier. Core is $250/month for 125 prompts, while Enterprise pricing is custom based on your needs.

Can I track multiple brands on one plan?

Yes, the Enterprise plan supports custom brand workspaces, allowing you to track multiple brands. The Core plan includes one brand workspace.

A prompt is a query or scenario you define (e.g., 'best CRM for small business') that Scrunch uses to check how your brand appears in AI search results across different models.

What happens if I exceed my plan limits?

If you exceed the prompt, audit, or user limits, you can upgrade your plan or contact sales for a custom Enterprise solution.

Can Scrunch help improve our AI visibility?

Yes, Scrunch provides actionable insights, content recommendations, and the AXP platform to optimize your site for AI agents, helping increase citations and recommendations.

Scrunch

Updated Jul 25, 2026

Make your site AI-ready. Show up in AI answers, get cited, and grow revenue. Try our free AI visibility audit.

Categories:

Seo|

Marketing|

#ai visibility#agent experience#search optimization#brand monitoring#ai search trends

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Editor's Verdict

Rating: 4.9/5.0•Reviewed by RAGWiki

At $250/mo, Scrunch stands out as a powerful solution in the seo,marketing landscape. It is especially well-suited for professionals like Digital Marketing Manager and SEO Specialist. However, potential buyers should note that it might not be perfect if you are strictly trying to avoid limited ai search focus. Overall, it offers a robust toolset that significantly accelerates workflows.

Key Takeaways

AXP (Agent Experience Platform)
Agent Traffic
Site Maps
Monitoring & Citations

In-Depth Review: What is Scrunch?

Scrunch is a comprehensive AI visibility platform that helps businesses optimize their websites for AI agents and search engines. It offers tools like AXP (Agent Experience Platform) for serving AI-optimized content, Monitoring & Citations to track brand presence in AI responses, and AI search trends analysis. Trusted by over 500 companies, Scrunch provides actionable insights to improve your brand's visibility in the AI-first customer journey, ultimately driving more traffic and revenue.

Core Features

AXP (Agent Experience Platform)

Delivers an optimized experience to AI agents by detecting them at the edge and serving AI-optimized content without disrupting human experience.

Agent Traffic

Analyzes AI website traffic by bot type, model, and page views to understand AI agent behavior.

Site Maps

Provides insight into how AI agents view and consume your site, highlighting areas for improvement.

Monitoring & Citations

Tracks and grows your brand presence in AI search by monitoring prompt results, surfacing authoritative citations, and tracking performance over time.

Insights

Delivers actionable tips to grow AI presence, detect competitive blind spots, and identify content gaps.

Shopping

Shows AI search performance at the product level, enabling product-level observability.

AI Search Trends

Explores emerging AI search patterns and behaviors, approximate prompt volumes, and benchmarks brand presence.

Prompt Templates

Build one prompt and deploy it across every persona, country, language, and platform to scale AI visibility efforts.

Signals & Explorer

Auto-surfaces meaningful changes in AI search data and allows building bespoke analytics with clicks or conversation.

AI Visibility Audit

Run a free audit to see how your site shows up in AI search results in 30 seconds, no credit card required.

Pricing

Core

$250/mo

125 unique prompts
5 site audits / month
1 brand workspace
5 user licenses
4 LLMs supported (ChatGPT, Perplexity, Google AIO, Copilot)

Enterprise

Custom

Custom # of unique prompts
AXP (Agent Experience Platform)
Complete site audit(s)
Custom # of brand workspaces
Custom # of user licenses
API access & integrations
Expanded model coverage (9 LLMs: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AIO, Copilot, Grok)
SSO (SAML, OIDC)
Dedicated account team

Pros and Cons

Pros

Significant boost in AI brand presenceUsers report a 364% increase in brand presence for non-branded prompts, and 4x growth in new paying customers.
Comprehensive monitoring across multiple AI modelsSupports monitoring across ChatGPT, Perplexity, Google AIO, Copilot, and more, giving a broad view of brand visibility.
Quick and easy auditRun an AI visibility audit in 30 seconds with no credit card required, providing immediate insights.
Enterprise-grade security and scalabilitySOC 2 Type II certified, RBAC, SAML/OAuth SSO, and global deployment handling 6M+ citations weekly.
Flexible pricing and plansOffers a Core plan for teams to start and prove impact, and an Enterprise plan for custom needs and dedicated support.

Cons

Limited AI search focusPrimarily focused on AI search visibility, not traditional SEO or broader digital marketing channels.
Core plan has prompt limitsThe Core plan includes only 125 unique prompts, which may be insufficient for larger or multi-brand campaigns.
Advanced features require EnterpriseFeatures like AXP, full site audits, expanded model coverage, and API access are only available in the Enterprise plan.
Learning curve for new metricsTeams need to adapt to new AI search metrics and interpret insights, which may require training or strategy adjustments.
Cost may be high for small businessesThe Core plan at $250/month may be expensive for very small businesses or individual freelancers.

Use Cases & Recommended Professions

Digital Marketing Manager→ View Toolkit

Needs to understand how brand appears in AI search results and optimize campaigns for AI-driven customer journeys.

SEO Specialist→ View Toolkit

Requires tools to monitor AI search trends, audit site for AI visibility, and adapt content strategy for AI agents.

Content Strategist→ View Toolkit

Must create AI-optimized content that gets cited in AI answers, using insights from prompt monitoring and trends.

Web Director / Web Strategy Manager→ View Toolkit

Oversees website performance and needs to ensure the site is AI-ready to capture traffic from AI agents and chatbots.

Agency Owner / Account Manager→ View Toolkit

Manages multiple client brands and requires scalable AI visibility monitoring, reporting, and optimization across accounts.

E-commerce Manager→ View Toolkit

Focuses on product-level visibility in AI search to drive sales and needs shopping-specific performance tracking.

Frequently Asked Questions

seo developer tools

ℹ️ Curation Disclosure: The overview and features of Scrunch were synthesized using AI and fact-checked by our curation team to ensure accuracy.