Frase
Rank on Google. Get cited by AI. Frase learns your brand and runs the whole content loop — research, writing, optimization, publishing, and monitoring. Start free trial.
Editor's Verdict
Key Takeaways
- Frase Answers
- AI Agent
- SEO Optimization
- GEO Optimization
In-Depth Review: What is Frase?
Frase is a complete content operating system for in-house content teams, SEO teams, and agencies. It learns your brand voice, researches competitors, drafts optimized content, publishes to your CMS, monitors rankings and AI citations, and automatically fixes decaying pages. With features like Content Guard, AI Visibility tracking, and autonomy settings, Frase ensures your content ranks on Google and gets cited by AI. Start with a 7-day free trial, no credit card required.
Core Features
Frase Answers
Capture real questions visitors ask on your site to inform content creation.
AI Agent
Draft content in your brand voice with context-aware AI.
SEO Optimization
Score and optimize pages for Google rankings.
GEO Optimization
Tune content to get cited by AI search engines like ChatGPT and Perplexity.
AI Visibility
Track where AI search cites you across ChatGPT, Perplexity, Claude, Gemini, and Google AI.
Content Guard
Monitors live pages for ranking decay and drafts fixes for your approval.
FraseCMS
Host and publish content built to rank, with integrated research.
Autonomy
Earn the right to auto-publish content types after consistent approval.
Multilingual
Write natively in 70+ languages without translation.
Site Audit
Find and prioritize content gaps across your site.
Brand Voice
Keep every draft sounding like your brand by learning from published work.
Integrations
Publish to WordPress, Webflow, Sanity, and Wix.
MCP server, CLI & API
Run Frase from Claude, Cursor, and any MCP tool for automated workflows.
Client-ready reports
Export audits and briefs for agency clients without editing.
Pricing
Starter
- 1 seat, 1 site
- 10 articles and 50 audit pages per month
- Publish to WordPress, Webflow, Sanity, Wix, or FraseCMS
- SEO and GEO scores plus AI Visibility on ChatGPT and Google AI
- Content Guard watches 3 pages
- Frase Answers widget (free tier)
Professional
- 3 seats, 5 sites
- 40 articles and 250 audit pages per month
- Content calendar and internal linking suggestions
- AI crawler monitoring with Perplexity added to AI Visibility
- Content Guard watches 15 pages
- Auto-publish for FAQ, glossary, and how-to pages
Scale
- 5 seats, up to 10 domains
- 100 articles and 1,000 audit pages per month
- Content Guard watches 50 pages
- AI Visibility includes Claude and Gemini
- Client-ready reports and repurposing tools
- Agent drafts and auto-publishes all content types (within cap)
Enterprise
- Custom seats and domains
- White-label reports and branded client portal
- SSO and SAML
- Dedicated account manager and SLA
- Custom limits and API access
- 24-month history
Pros and Cons
Pros
- Unified workflowOne platform handles research, writing, publishing, monitoring, and fixes, eliminating tool fragmentation.
- AI citation trackingDaily monitoring of AI answers across major engines alerts you when share of voice shifts.
- Content Guard auto-fixAutomatically detects ranking decay, drafts revisions, and republishes with your approval.
- Brand voice consistencyLearns your brand from existing content so all drafts sound like your team.
- Self-serve and API accessNo sales call required; works with MCP tools and CLI for automation.
Cons
- Limited pages on StarterStarter only watches 3 pages for decay and includes 10 articles per month.
- No white-label on lower plansWhite-label reports and branded portals require Enterprise plan.
- Pay-as-you-go optionalOverage costs apply if you exceed caps on Professional and Scale with the add-on enabled.
- AI citation not guaranteedWhile Frase optimizes for AI citation, rankings depend on multiple external factors.
- Learning curve for non-SEOsSome features like GEO optimization may require SEO knowledge to fully leverage.
Use Cases & Recommended Professions
Content Marketer→ View Toolkit
Needs to research, create, and optimize content that ranks on Google and gets cited by AI, all in one workflow.
SEO Specialist→ View Toolkit
Requires monitoring of both traditional rankings and AI visibility, plus automated fixes for ranking decay.
Agency Owner→ View Toolkit
Manages content across multiple clients and needs client-ready reports, white-label options, and scalable workflows.
Enterprise Content Director→ View Toolkit
Oversees large content operations and needs SSO, custom limits, and dedicated support for complex deployments.
Freelance Writer→ View Toolkit
Wants to produce SEO-optimized content quickly with brand voice consistency and easy publishing to CMS.
Small Business Owner→ View Toolkit
Needs an affordable tool to create and maintain content that drives Google traffic and AI citations without an in-house SEO team.
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ℹ️ Curation Disclosure: The overview and features of Frase were synthesized using AI and fact-checked by our curation team to ensure accuracy.
